Far from what is considered the norm in this sector, Ego Bodegas is not the culmination of a rich tradition inherited by its owners. Nor was it the result of a burning desire to develop the marvelous vineyards or a mission to learn about the amazing world of wine. Instead, it was born out of its partners’ passion and effort, what people call “Talent” – the name of their first wine – who are united and committed, personally and professionally.

Santos Ortiz, of Spanish origin, and Ioana Paunescu from Romania, started from scratch in 2011, “con palicos y canicas” as they say in the region. This means that they were short of financial resources, but had an extraordinary talent for creating wines and coordinating financial, marketing and sales department. “We launched a Project doing the opposite to what the books tell you or what you see in the industry.

From TOP TO BOTTOM, we built the winery from the roof down, and not from the ground up, with one clear objective: SALES AND PROFITABILITY, targets which, when achieved, would guarantee the future of the Company” The idea was simple: to achieve a balance between the three concepts of Quality - Image - Price and then buckle down to work. Two years later ( 2013 ) good design, good pricing and even better wine have allowed us to gain a foothold in over 30 countries.

Aſter almost 6 months looking for a place to set up, they fell in love with a spectacular farm in an area known as the carpenter’s place, an elevated area of bunkers which had everything they wanted – it was high up so they could enjoy the beauty of the landscape and surrounded by their vineyards (Monastrell), which are well cared for and older than their combined ages.

Since then, everything has happened so quickly. We have consolidated our business, we have learned a lot and we make what we think a good wine should be; one which allows you to enjoy whatever accompanies it, whether it is good food or good or bad company, a wine which does not stand out but does not fall short because its virtue lies in the happy medium between two extremes